Illustration, Nature

13\08\2014
Written by Daan Rombaut



25 illustrators aim to save the honeybee with Beetopia

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The Honey Club from London – a partnership between social enterprise Urban Bees, brand consultancy Wolff Olins, and youth charity The Global Generation – aims to “build the largest bee-friendly network in the world”. They do this because bees are essential to our well-being: honeybees pollinate a third of the produce consumed in Europe. Yet today, the world’s bee population is declining quickly and it’s vital to support beekeeping communities.

They Honey Club trains beekeepers, organizes urban gardening programs, and hosts eductional events. Their latest project is Beetopia, an exhibition taking place at London’s Guardian Gallery, featuring bee-themed work from 25 European illustrators. They were asked to create pieces that show harmonious or optimal relationships between people and bees. The works are currently being auctioned off for charity online.

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